Annemiek Hoogenboom

Annemiek Hoogenboom has worked for Novamedia since 2005 and was involved in setting up People's Postcode Lottery in Northern England in 2005. The Lottery moved to Scotland in 2007 and expanded further into England and Wales in 2010. She was Country Director in Great Britain till 31 December 2020. From 2016 until March 2021, she was Managing Director of the Deutsche Postcode Lotterie.

Annemiek has shown a remarkable talent for getting a licence and starting a lottery from scratch. Her perseverance and faith have been at the heart of the successful start of the Deutsche Postcode Lotterie, a success that the German team achieved together with her.

She was instrumental in approaching Nelson Mandela as the First international ambassador of the Postcode Lotteries.

For her work she received multiple awards in recognition of her work. These include the Women's First Award in the category Leisure in the UK (2014), the prestigious Rothschild medal in honor of her outstanding fundraising for the environment (2016), and the 2018 Inspiration Award from TheirWorld.

In 2019, Annemiek was knighted in the Royal Order of Oranje-Nassau, in recognition of her contribution to human rights and sustainable development.