Spreading joy: the Power of Postcodes

For over three decades, the Postcode Lottery Group has harnessed the power of postcodes to make life better for everyone.

What is a postcode? Often seen as nothing more than an address marker on envelopes, these combinations of numbers and letters hold a lot of power once turned into lottery tickets. They have the power to transform lives, neighbourhoods, and communities, both near and far. At the Postcode Lottery we turn every home's postcode into a ticket for good. With each draw, players contribute to a healthier, fairer, greener world, where human rights are respected.

I win, we win, they win
The Postcode Lottery Group is a game changer. Thirty-five years ago in the Netherlands, we reinvented how lotteries work by using postcodes as ticketnumbers, enabling players to win not just for themselves, but also alongside their neighbours and for their community. This principle of 'I win, we win, they win' sets the Postcode Lottery apart from any other lottery.

Now, Postcode Lotteries have also been set up in Sweden, Great Britain, Germany and Norway. Billions have been raised for charities and millions of people have celebrated a Postcode Lottery win.  The Postcode Lottery Group aims to set up and operate more charity lotteries worldwide to raise as much funding as possible for initiatives working for a better society.

Looking to do more
With the ambition for further growth, the Postcode Lottery Group member of the executive board Imme Rog, says: "We celebrate the beauty and diversity of postcodes and the people who live in them across all the nations. We want to inspire our players to feel that everything is possible, and things can change for the better. And with millions of happy winners and more than €13,5 billion donated to charities since our start, we are always looking to do more.”