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New London office opens as part of acceleration strategy

 - Lotterynews

The Postcode Lottery Group is making a significant step forward in line with the Acceleration Strategy by opening an office in London.

Our executive board member Imme Rog will be based in our London office for the next two years, joined by her invaluable assistant Xandra van der Meer. This strategic move is pivotal in our efforts to emphasise the importance of our international operations, to further expand internationally and enhance our business network.

London is a strategic stepping stone due to its status as a global centre for commerce particularly in marketing and advertising. This move aligns with our growth strategy and allows us to tap into the vast talent pool available in this international city.

Expanding to other countries
Postcode Lottery Group executive board member, Imme says: “Already, we've hit the ground running with a collaboration with a prominent international marketing agency based in London. They are working closely with us at a group level as well as with the People’s Postcode Lottery in Great Britain, conducting trials in the British market before expanding to other countries.”


Imme Rog

Postcode Lottery Group CEO Sigrid van Aken, adds: “This relocation reflects our dedication to continuous improvement and strengthening of our international presence. This is quite a unique development, and we are grateful to Imme for taking this significant step which will benefit the whole group. We're excited about the opportunities this move brings and are confident it will contribute to our ongoing success.”