Svenska Postkodlotteriet

Svenska Postkodlotteriet (Swedish Postcode Lottery) is the largest charity lottery in Sweden. One million players, that is one in every five households, are taking part.

Since the lottery started in 2005, nearly 1,400 players have become Postcode millionaires. Thanks to all its loyal players, the Svenska Postkodlotteriet is Sweden’s largest private contributor to the non-profit sector.

Svenska Postkodlotteriet operates on the Swedish regulated gambling market. The business is run by Svenska Postkodlotteriet AB on the basis of a contract concluded with the Swedish Postcode Association, which holds the lottery licence. All beneficiaries of the lottery are members of the Association.

Klarabergsviadukten 63
111 64 Stockholm
Sweden
+46 (0)8 509 270 00
info@postkodlotteriet.se
www.postkodlotteriet.se

Postcode Lottery format

The postcode is the basis of the lottery number.

Prizes

People win every day with the Svenska Postkodlotteriet. Prizes usually range from SEK 170 to SEK 100,000, with the highest amounts representing a share of the Grannyra, which is presented three times a year with a prize pot of up to SEK 265 million.

The more tickets sold the more funds are available for good causes. The lottery’s much-needed funding supports 60 charities and hundreds of projects and initiatives, contributing to a better, fairer world. Every year the charities receive approximately SEK 1 billion at the annual Charity Event.

Our year in numbers: 2023

SEK 3.8 billion	ticket sales
1.8 million	subscriptions
SEK 1.6 billion	to players
SEK 1.0 billion	to charity partners
61	charity partners
SEK 14.5 billion	raised for charity partners since 2005

Find the most recent annual report and allocations in the newsroom.

SEK
1 billion

donated in 2023

Raising funds for good causes

Svenska Postkodlotteriet exists to raise funds for people and planet and increase awareness of the work of charities and good causes in Sweden and beyond.

TV shows

Every week, one of the two tv shows Postkodmiljonären (The Postcode Millionaire) and Drömpyramiden (The Dream Pyramid) airs on TV4, one of Sweden’s main TV channels. They entertain people while keeping the brand top of mind. Each episode contains clips of weekly winners being surprised with their golden prize envelopes, as well as segments featuring the work of the beneficiaries. On average, 750,000 people watch every week.

television shows

Svenska Postkodlotteriet ambassadors

Svenska Postkodlotteriet has a strong team of ambassadors who spread the word about the importance of the lottery and the good work of its good causes and partners.

Daniel Paris
Winner ambassador and influencer
“I remember watching the Postcode Millionaire as a child and loving every second of it. It’s mind-blowing that I can call this my job as an adult. I feel like I’m changing people’s lives and the world for the better.”
Rickard Sjöberg
TV-host the Postcode Millionaire and the Pyramid of dreams, winner ambassador
“It’s an enormous privilege to host as many interesting and fun shows as I do. And at the same time being able to contribute to organisations that really change the world for the better!”
Sandra Dahlberg
Winner ambassador and artist
“To be the one handing out life-changing prizes to our winners makes me feel like Santa Claus. I feel privileged to be able to do this on a daily basis.”
Christian 'Kicken' Lundqvist
Winner ambassador and drummer
“I really enjoy surprising happy winners all over Sweden. It’s a pleasing job, and it makes me feel like a winner too.”
Magdalena Forsberg
Winner ambassador and Olympic medallist in biathlon
"I really know what a difference the money can make, both for the winner, but also for all the organizations that get to take part of the surplus."
Jesper Blomqvist
Winner ambassador and former soccer player
“What makes me most happy and proud of my work at the Postcode Lottery is the fact that we’re one of the largest private donors in the world to charity organisations.”
Daniel Paris
Winner ambassador and influencer
“I remember watching the Postcode Millionaire as a child and loving every second of it. It’s mind-blowing that I can call this my job as an adult. I feel like I’m changing people’s lives and the world for the better.”
Rickard Sjöberg
TV-host the Postcode Millionaire and the Pyramid of dreams, winner ambassador
“It’s an enormous privilege to host as many interesting and fun shows as I do. And at the same time being able to contribute to organisations that really change the world for the better!”

Managing directors

Anders Årbrandt and Ebba Kilman are the managing directors at Svenska Postkodlotteriet.