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Over SEK 1 billion to charities at Swedish Postcode Lottery Charity Gala 2024

 - Lotterynews

This Spring, the Postcode Lotteries are celebrating their support for charity partners and winnings for players with events all over Europe. On Thursday, March 14th, Svenska Postkodlotteriet kicked off with a Charity Gala in Sweden, announcing a donation of over SEK 1 billion to charities.

Picture: All 61 charity partners together with Managing Directors Anders Årbrandt and Ebba Kilman

A total of 61 non-profit organisations receive a share of more than one billion Swedish kronor: 1,021,711,232 (€89.3 million). The news was presented at the Swedish Postcode Lottery’s Charity Gala, which took place at the Stockholm City Hall on 14 March.

Players make a difference
One million people in Sweden, more than 20 percent of the households, participate in Svenska Postkodlotteriet. Since 2005, players have raised SEK 15.5 billion for charities and good causes. Every individual who plays the lottery contributes; without players, there would be no funding for charities. Several winners were present during the evening and shared stories about the positive impact the winnings had on their lives and the satisfaction of contributing to good causes through their lottery tickets.

The Power of Postcodes
CEO Sigrid van Aken, presented the impact of the Postcode Lottery Group: “Since launching 35 years ago, our family of lotteries in the Netherlands, Sweden, Britain, Norway, and Germany, has been an unstoppable force for good. Last year alone we donated €904 million to a wide range of organisations all working for a healthier, fairer, and greener world."

CEO Sigrid van Aken delivered an engaging speech about the Power of Postcodes

Sigrid: "We have now raised €13.5 billion for charities in total, all thanks to our players. We believe every single player can change lives for the better - alongside you, our charity partners, and our amazing team of course.”

She added: “We create tickets for good and we do our best to help millions of people. This is what we call: ‘the Power of Postcodes’. That is what we do. That is who we are!”

A strong civil society
Anders Årbrandt and Ebba Kilman, managing directors of Svenska Postkodlotteriet, stressed the importance of a strong civil society and independent organisations.

Ebba Kilman shared: “Our aim is to generate as many funds as possible so that you [our charity partners] can carry out your important work for a better world."

Managing directors Anders Årbrandt and Ebba Kilman, together with ambassador Rickard Sjöberg, revealing a big cheque

She added: "We can do our job, thanks to all our fantastic players. But you are the ones who know best where the funding is most needed. Long-term commitment, based on trust, is the basis of our relationship. And that is why our funding, of which the majority, is unrestricted.”

Dream Fund Projects
Five Dream Fund projects were awarded, totaling SEK 100 million. One of these projects, the Dreamproject L.U.S.T., which is a collaboration between the Swedish Olympic Committee, Fryshuset, the Swedish Sailing Federation, and the Swedish Ski Association, was announced during the event and received SEK 38.5 million.

Dream Fund project revealed on stage

Engaging in meaningful recreational activities is crucial for the well-being of children and young people. The Dream project aims to generate additional opportunities for young people in underserved areas to participate in and integrate with sports and community associations.