Bookstore Scheltema

Bookstore Scheltema is a strong, creative enterprise. Novamedia values Scheltema as an important bookstore for Amsterdam, the city where Novamedia started over thirty years ago.



Scheltema is an icon in Amsterdam: it was established in 1853 near Dam Square and Rokin and later moved to Koningsplein, where it remained till 2014. With the take-over by Novamedia, the store moved to a monumental building at the Rokin, and returned to its historical roots.


Scheltema offers a wide range of new and second-hand books. With more than 3,200 square metres of floor space, it houses over 125,000 titles. By organizing hundreds of events a year, Scheltema strives to be one of Amsterdam’s main cultural centers.


Bringing children into contact with the pleasure of reading is one of the book store’s focal points. Also Scheltema is the first book store with a fully operational kitchen, surrounded by hundreds of cooking books. Famous chefs, such as Jamie Oliver, Yotam Ottolenghi and the Hemsley Sisters have paid a visit.


Rokin 9
1012 KK Amsterdam
The Netherlands
Tel 0031 - 20 523 1411


Harold Zwaal

Director Scheltema

Harold Zwaal is director of bookstore Scheltema in Amsterdam. He has considerable experience in commerce. He started working as a Sales Manager for Procter & Gamble back in 1980 and went on to work as a Sales Manager for Nieuwstribune, a professional journal focusing on marketing communication.

From 1989 he was involved in the launch of RTL Television as Sales Director for Spot and Non-Spot. In 1995 he was one of the co-founders of the SBS Broadcasting media production company and served as Chief Commercial Officer and as a Supervisory Board Member through to 2005. Partly thanks to his efforts, SBS Broadcasting went on to become a very successful media operator with three channels and its own production company in the Dutch market.

Harold Zwaal was appointed as director commerce of Novamedia in 2006 and has been involved in different activities. Currently, he is director of bookstore Scheltema.

Harold Zwaal